Insights
Writing on marketing strategy, brand positioning, and hyperlocal discovery across the channels customers actually use in 2026. Real positions, not generic agency content.
ChatGPT for Small Business: Use It for the Boring Stuff, Protect the Brand
The question isn't whether a small business should use ChatGPT. It's what for. Here's the line we draw between the work to automate and the work to protect.
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Google's AI Mode is here. If you run a local business, the panic isn't yours.
Google's I/O 2026 AI Mode is eating search traffic, but not evenly. Here's why the losses hit informational content hardest and what a local business should actually do about it.
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AI SEO tools: what I actually use in 2026
A working marketer's take on the AI SEO tools worth paying for in 2026. What each one is best at, who they're for, and the cheaper or freer alternatives where they exist.
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Why your Reddit marketing dies in 90 days
Most brands trying to market on Reddit get banned, shadow-banned, or downvoted into silence within 90 days. The reason isn't the comments. It's the account.
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Reddit is where ChatGPT learns about your brand
Reddit is the most-cited source in ChatGPT, Perplexity, and Google AI Overviews for brand recommendation queries. Here's how to show up there.
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Hyperlocal marketing isn't what it was in 2018
Hyperlocal in 2026 is more than the Google local pack. It runs across Apple Maps, Instagram, TikTok, AI Overviews, and neighborhood apps. Here's the new channel mix.
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How much does multi-location SEO actually cost?
Plain-English pricing for multi-location SEO in 2026. What you should pay for 3 to 15 locations, what the ranges buy, and markup games to watch for.
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