Otterly is a serious AI-visibility platform built for SEO teams. If you are a single brand or a small business who mostly wants to know "does AI mention me, and what do I fix," paying $29 a month and up for prompt quotas is more tool than you need. AI Visibility Checker is $12 a month flat, emails you one readable report a week, and includes the AEO audit that tells you what to do about it.
Otterly is a capable, well-built platform, and for the right user it earns its price.
Otterly is aimed at SEO professionals and agencies who need to track a large set of prompts, compare across clients, and live inside the analytics. Its plans are sized that way: Lite at $29/month covers 15 prompts, Standard at $189/month covers 100, and Premium at $489/month covers 400, with Gemini and Google AI Mode available as add-ons and a free trial to start. If you are managing AI visibility as a professional service across many brands, that depth and prompt volume is exactly what you want, and the higher tiers are reasonable for that job.
Otterly is simply built for a heavier user than most people searching for an alternative. If that heavier user is you, go use Otterly. If not, keep reading.
The Gemini detail worth knowing: Otterly sells Gemini and Google AI Mode as add-ons on top of its base plans. Our $12 plan includes ChatGPT, Gemini, and Perplexity together. You are comparing $12 all-in against $29 plus add-ons.
Compared at the entry tier, where most people actually start. Pricing reflects published Otterly plans as of mid-2026.
| Otterly (Lite) | AI Visibility Checker | |
|---|---|---|
| Price | $29/mo (Standard $189, Premium $489) | $12/mo flat, +$8/mo per extra brand |
| Tracked prompts | 15 on Lite, scaling with tier | A focused buyer-intent prompt set per brand |
| Surfaces included | Core surfaces; Gemini and Google AI Mode are add-ons | ChatGPT, Gemini, Perplexity, all included |
| Google AI Overviews | Available via add-on | Not yet tracked |
| AEO site audit | Not the focus | 17-check audit bundled in every report |
| Delivery | Platform and dashboard | One readable weekly email |
| Built for | SEO pros and agencies, many prompts | Founders and small teams who want the answer and the fix |
The same goes in the other direction. Choose Otterly, or a tool in its class, if you track hundreds of prompts, manage AI visibility across many client brands, need Google AI Overviews or AI Mode coverage today, or want deep historical analytics and an API to pull from. Those are real needs and we do not pretend to serve them at $12 a month.
AI Visibility Checker wins on price, simplicity, the bundled AEO audit, and a clear path to done-for-you help if you want it. It does not win on prompt volume, surface breadth, or analytics depth. Pick the one that matches the job. If you are not sure, start with the free AEO Checker, see your score, and decide from there.
For tracking whether AI engines mention your brand, yes. Both watch ChatGPT, Gemini, and Perplexity against real buyer queries. The difference is depth and audience: Otterly is a granular platform for SEO pros tracking many prompts, while AI Visibility Checker is a $12/month flat tool that sends one readable weekly report and a fix list. For hundreds of prompts across many clients, Otterly's higher tiers fit better.
The scope is narrower on purpose. Otterly's Lite is $29/month for 15 prompts, and Standard and Premium run $189 and $489. AI Visibility Checker is $12/month flat for a focused weekly report on one brand across three AI surfaces, plus a built-in AEO audit. You pay less because you are buying less surface area, not thinner data.
ChatGPT, Gemini, and Perplexity, all in the $12 plan. Otterly sells Gemini and Google AI Mode as add-ons. We do not yet track Google AI Overviews or AI Mode, so if that surface is essential today, Otterly covers it and we do not.
A 17-check technical audit of your site for AI readability: HTTPS, robots and sitemap, whether AI crawlers are allowed, content freshness, structured data, internal links, and more. The visibility half says whether AI mentions you. The audit says why and what to fix.
Yes. The free AEO Checker runs the 17-check audit with no signup. The $12/month subscription adds weekly LLM-mention tracking and the competitor gap on top.
Start with the free audit, or go straight to weekly tracking for $12. Either way you get a real answer about your brand's AI visibility, not a quota to manage.
Start tracking, $12/mo